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Jul 6 2011
Top 5 Web Analytics Tools for Small Businesses
Web analytics tool collects data regarding user behavior on the website/blog. Webmaster can analyze the data and make improvements in the website accordingly to attract more traffic and reach the expected goal conversion rate.
There are plenty of tools available in the market but we are analyzing 5 commonly used web analytics tool.
It’s the most commonly used tool and is hosted by google. Its very easy to install and offers detailed data which, in turn, helps you in determining the weak and strong points of your website. It also offers data on bounce rates and your top exit pages
Provides overlay, list and heat map web stats. Their packages range from $9 to $99 per month. Heat maps can help understand the weak and strong points. Crazy egg helps you improve the usability of your site and improves user retention.
Its free service upto 250,000 page loads a month. For more page loads they have paid subscription. They provide detailed web stats in real time. You only need to add a small piece of code on your website and that will get you started.
Yahoo! Web analytics helps you in understanding the experience of visitors on the website. It provide information such as where visitors come from, what they do while on the website, what are the conversion, bounce rates, etc. It helps you understand what pages, content and products perform better than others, thereby helping you better design your site.
It costs $30 per site. Dashboard provides information regarding number of visits, referrers, popular pages and searches. Interface is quite clean and easy to use tool.